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Hustlebean Hub

Follow along with us as we post blog content, upcoming webinars and other events and get the latest news from the Hustlebean camp.

Featured blog posts

Breaking Down the Cost of Hiring Field Sales Agents in Nigeria (+ Downloadable Template)

Breaking Down the Cost of Hiring Field Sales Agents in Nigeria (+ Downloadable Template)

Most field sales budgets focus on headcount, not outcomes—and that’s where campaigns fail. This breakdown shows how to budget smarter for field agents in Nigeria by aligning spend with real impact. Learn how to factor in transport, training, supervision, tools, and more—plus get a free downloadable template to plan and track your next campaign.

Talent Acquisition and Workforce Management
22nd, Apr 2025 - 03:56pm
If You’re Not Helping Nigerian Businesses Earn, Save, or Multiply Money, You’re Wasting Time - Bukola Osuntuyi (Startup Operations Director)

If You’re Not Helping Nigerian Businesses Earn, Save, or Multiply Money, You’re Wasting Time - Bukola Osuntuyi (Startup Operations Director)

Building for Nigerian businesses means solving for revenue, not vanity. This piece unpacks how Hustlebean designs products that help users earn, save, or multiply money—by focusing on speed, trust, field-tested insights, and real-world ROI instead of features that look good but don’t perform.

Founder to Founder
11th, Jun 2025 - 03:33pm
How to Scale and Penetrate New Markets in Nigeria: Raw Truths from the Trenches

How to Scale and Penetrate New Markets in Nigeria: Raw Truths from the Trenches

Scaling in Nigeria isn’t about flashy brands or big ad spends—it’s about solving real problems, hiring slow, and building structure for execution. Learn raw, practical insights from founders in the trenches on what it truly takes to break into new markets, earn trust, and turn leads into lasting growth.

Sales and Marketing Strategies
30th, Apr 2025 - 07:36pm
#FoundertoFounder : The most important part of your grant application is your team - Omolara Sanni, cofounder, Midddleman

#FoundertoFounder : The most important part of your grant application is your team - Omolara Sanni, cofounder, Midddleman

In the first edition of Hustlebean’s #FoundertoFounder series, Omolara Sanni, co-founder of Midddleman, shares her journey of securing five pitch competition wins in 2024 by focusing on grants over equity funding. She breaks down how her team prepared strategically, why traction and storytelling matter, how to tailor pitch decks, and why the strength of your team is the most important part of any grant application. She also offers tips on dealing with rejection, finding opportunities, and positioning for impact—not just revenue. A must-read for early-stage founders chasing non-dilutive capital.

Founder to Founder
3rd, Jun 2025 - 09:57am
How to Hire Reliable Field Sales Staff in Nigeria

How to Hire Reliable Field Sales Staff in Nigeria

Hiring field sales reps in Nigeria is tough—too many CVs, no-shows, and wasted budgets. This post shows why traditional methods fail and how Hustlebean helps you hire vetted, trained, and reliable reps fast, with real-time tracking and flexible, on-demand staffing.

Talent Acquisition and Workforce Management
27th, Feb 2025 - 07:27am
Every Nigerian Sales Manager Needs GNLD Training - Israel Ogunseye

Every Nigerian Sales Manager Needs GNLD Training - Israel Ogunseye

Founder to Founder
11th, Apr 2025 - 12:11pm
10 Ways Top Sales Pros Handle Customer Rejections and Silence

10 Ways Top Sales Pros Handle Customer Rejections and Silence

Sales and Marketing Strategies
2nd, Jun 2025 - 07:48am
Work Burnout in Nigeria: Symptoms, Treatment and Prevention

Work Burnout in Nigeria: Symptoms, Treatment and Prevention

Talent Acquisition and Workforce Management
29th, May 2025 - 10:10am
How to Turn Underperforming Sales Agents to Top Performers

How to Turn Underperforming Sales Agents to Top Performers

Talent Acquisition and Workforce Management
13th, May 2025 - 04:32pm
Why Sales Training is Still the Most Underrated Growth Lever

Why Sales Training is Still the Most Underrated Growth Lever

Most Nigerian companies miss growth targets by treating sales training as a one-off event instead of a continuous, practical process. Real results come from ongoing, feedback-driven training that builds confidence, sharpens skills, and supports reps in the field.

Sales and Marketing Strategies
16th, Jun 2025 - 04:41pm
How to Get and Keep a B2B Decision Maker's Attention

How to Get and Keep a B2B Decision Maker's Attention

Sales and Marketing Strategies
19th, Jun 2025 - 11:09am
10 Ways to Improve Field Sales Performance Without Hiring More Staff (increasing existing team output)

10 Ways to Improve Field Sales Performance Without Hiring More Staff (increasing existing team output)

Sales and Marketing Strategies
17th, Mar 2025 - 02:46pm
How to Identify and Troubleshoot a Failing Sales Campaign in 48 Hours

How to Identify and Troubleshoot a Failing Sales Campaign in 48 Hours

Sales and Marketing Strategies
22nd, May 2025 - 02:33pm

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